Wisdom from Google

According to Google, advertisers can adapt and have success on Streaming TV because they now had a range of new options, such as sequential messaging, retargeting, and short-form ads like bumpers, as well as access to the behavioral activities of audience, click to read more at Think with Google. 

As more and more viewers make the move from linear TV to streaming platforms, agencies and advertisers have had to transform their approaches to everything, from media planning to connecting with audiences. Here’s a look at how top industry leaders are making the most of streaming trends

In the U.S., more than 120 million people streamed YouTube or YouTube TV on their TV screens in December 2020, an increase of 20% from the start of the year. What’s behind that connected TV growth?